Tuesday, 21 April 2015

Get Buyers to Do What You Want: Using Temptation Bundling

As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then?

No comments:

Post a Comment