Friday, 24 April 2015

How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

Thursday, 23 April 2015

7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching

Riddle me this -- why do people buy quarter-inch drill bits?

While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.

"They don’t want quarter-inch bits. They want quarter-inch holes," he explains.

Wednesday, 22 April 2015

How to Actually Get Found in Search in 2015 [Infographic]

SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender."

Where Do You Get Your Business Leads?

Lead generation is among the trendiest topics in the property market, and with great reason. Leads are the 1st step in the business partnership. Without them, you have no business.

Yet realty list building is additionally among one of the most confusing topics for new property representatives (as well as also several of the pros). Actually, ever before given that I've been involved with actual estate advertising, among the most constant questions I obtain is: Exactly how do I create real estate leads?

My objective with this write-up is to transform the means you consider lead generation. Back in the old days, acquiring property leads was a prominent method. And while a bunch of brokers still use this technique to real estate list building, it is by much NOT one of the most effective method to tackle it.

Believe regarding it for a moment. When you acquire real estate leads, you are essentially acquiring the names as well as telephone number of people who (A) put on 't recognize you, (B) haven 't asked to be called by you, as well as (C) could extremely well have a broker by the time you call them.

When I specified a residence on the MLS a couple of years back, I was frustrated at the variety of property individuals that called me every day. Do you have an agent? Need aid marketing your home? It really pinched a nerve, truly there is a better way to do property lead generation.

Among the vital elements for a successful company as a financial consultant or IFA working in the UK financial customer services industry, is the generation of brand-new company. The most vital point to be successful in the role of a monetary consultant is to be before individuals which are prepared to put money into an investment or buy a security plan or pension. It doesn’t matter just how well qualified the monetary advisor is, it doesn’t matter what organization he helps, if he is not in front of the appropriate customers.

Undoubtedly, people cannot contact you if they don’t know you exist. This is where your business visibility enters play. On-line visibility is a huge part of this, which is why search engine optimization is such a warm topic amongst property brokers. The much more noticeable you are on the internet, the most likely people will be to locate you.

You could additionally boost your business visibility by publishing articles in your regional newspaper, publishing posts and press launches online, being energetic in your community, carrying out totally free seminars, and other facets of PR. Presence and recognition are the 1st steps to creating property leads.

One of the easiest ways to generate leads is to use a marketing company that specialises in lead generation like KT Marketing.

How to Analyze Your Blog Posts: A Beginner's Guide

How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?

These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.

Tuesday, 21 April 2015

Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.

Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here's a quick rundown of the three News Feed algorithm updates and how they might affect your Page.